The Stats for Effective Evangelism with Mark McCrindle

Sharing your faith can feel intimidating, especially when we assume people aren’t interested or that Australia is “hard soil”. In this episode of the Win Win Evangelism Podcast, Tina Waldrom sits down with social researcher Mark McCrindle to unpack what the data actually says. Drawing on decades of national research, they explore Stats for Effective Evangelism that challenge common myths and reveal a surprising openness to spiritual conversations across generations.
This conversation is both eye-opening and deeply encouraging. From younger Australians who are more curious than sceptical, to older Australians rediscovering long-planted seeds of faith, this episode helps everyday believers see evangelism differently. If you’ve ever hesitated to invite someone, share your story, or start a gospel conversation, these insights will help you approach evangelism with confidence, authenticity, and hope.
In this podcast episode, you will discover that:
  • Australians are increasingly open to spiritual discussions.
  • There is a significant undercurrent of interest in Christianity.
  • Older Australians are reflecting on their faith as they age.
  • Churches should not overlook seniors’ ministry.
  • Young people are looking for authenticity and substance in faith.
  • Personal testimonies have a powerful impact on evangelism.
  • The local church is viewed positively by the community.
  • Research shows a counter trend of people moving towards Christianity.
  • Engaging with the older generation can yield fruitful conversations.
  • Church planting should focus on community involvement and solid teaching.
  • And more…

WATCH SHORT VIDEO: Faith’s Resurgence in Australia

 

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 *OTHER PODCAST EPISODES LINKED TO THIS

Getting Clarity for Evangelism in 2026
Summer Hits 2025 #2 How God Tried To Reach Me: Lachlan Shipard’s Journey with Jesus
Summer Hits 2025 #1 Why are So Many Australians Turning Away From Christianity and What Can We Do About It?

 

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Discussion Questions

1. How does the research shared in this episode challenge my assumptions about how open Australians are to spiritual conversations?

Read: Matthew 9:37-38 Are the fields more ready than we think?

2. Which group do I feel more naturally drawn to when it comes to evangelism: younger people who are ‘pre-Christian’ or older people rediscovering faith? Why might God be nudging me there?

Read: Ecclesiastes 3:1; Acts 17:26-27

3. What fears or hesitations stop me from inviting someone to a spiritual conversation or church event, and how does this episode confront those fears with evidence and truth?

Read: 2 Timothy 1:7; Romans 1:16

4. How comfortable am I with sharing my own faith story in everyday language, rather than trying to explain everything about Christianity?

Read: Acts 1:8; Mark 5:19

5. What does authenticity look like in my life right now, and how might that strengthen or weaken my witness to others?

Read: Matthew 5:16; James 1:22

6. How does understanding cultural trends and statistics help me approach evangelism with wisdom rather than guesswork?

Read: Proverbs 18:13; Luke 14:28

7. Who is one person God might be inviting me to intentionally pray for, listen to, and invite into a faith conversation this month?

Read: Colossians 4:2-6

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